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with  connection and empowerment

Brand Strategy

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What's in a  Brand?

Your brand is the story you tell about your business.  It's the values you hold as a business.  It's the personality of your business.  It's the emotion people feel when they walk into your store or land on your website.  It is the feeling people are left with after every interaction with you and your business.

Your brand is what drives just about every decision you make.  It should be experienced immediately in your aesthetic and your words.  It is so much more than a logo.  It is the story of you and your business... it is who you are why you do what you do.

How do I create my  Brand?


Developing your brand is an exciting, thoughtful, and purposeful exercise... and it's why I'm here!  Whether you're just starting on your entrepreneurial journey or you're a seasoned business-owner, we will collaborate together to create or evolve your brand so that it truly reflects your passion and personality!

Creative Work

Business Strategy

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What is a  Business Strategy?

Your business strategy starts with your hope for the future.  What motivates you to do the work you do?  It then focuses on what you plan to do about that.  These are your vision and mission statements.  Once those are formulated, you develop your core values.  These are the beliefs and convictions that you hold closest to your heart.  They, along with your brand,  will create the culture of your business and will be how you measure your success.

How do I know if my  Business Strategy is working?


If you're an existing business, we can start with a review of your current business strategy.  We can walk through it together and discuss what elements resonate and what elements feel dissonant.  Creating your business involved soul work as much as brain work.  Together, we can collaborate to develop a strategy that will feel heart-centered and successful.

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I'm Emily, the owner and worker bee of Shine C&C.  I am a Type A Hippie, a recovering perfectionist, a Reiki practitioner who only practices on my plants and pups (and occasionally my children).  I haven't met a house plant I don't need, and I'm a novice gardener.  Over the past twenty years, I have also accrued a communications master's, a coaching certification, and quite a bit of business experience.

Supporting other entrepreneurs is my passion!  I am particularly inspired to empower those who feel oppressed in our society.  This is a safe space for all entrepreneurs and business owners.  You are welcome here, I can't wait to hear your story!


In fact, the first conversation with a client when they describe their vision for their business, when I see their dream taking shape, is probably my favorite part of any project.  I find that what most of my clients desire more than anything else is simply someone who believes in them.  For many, it ends up being a deeply personal and transformative process.  I feel truly honored to be part of their journey.

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"You’ve been such a great support in this process for me, and you’ve helped me define my business (and myself) and gain confidence...

I appreciate you and am grateful for you." 

Roz Kincaid

Soul Healing with Roz

"Emily is a business consulting GURU.  She coached the answers out of me that catapulted my resume page into an interactive array of information and services.  And not only is she creative AF and highly technically skilled, but she is FRIENDLY.  You can chat with her and really get into a flow, and she will turn that into a solid work plan for your business's needs.  And then she'll surpass your imagination and expectations too! " 

Jasmine L. Tyler

Solidarity and Solutions

"It was incredible to work on the website design and creation with marketing specialist and guru Emily Stout at Shine Coaching & Consulting.  Thank you for guiding me and helping me shine!" 

Gazelle Gallagher

Choice Engineering LLC

© Shine Coaching & Consulting, LLC

Queer-owned, Woman-owned Business


10% off for all LGTBQIA & BIPOC-owned businesses

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150 Murray Street, Box 361, Niwot, CO 80544

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