Branding & Logos
Creating your brand isn't just about a fun logo or the right fonts. Building your brand is about creating an identity, a personality, for your business.
What emotions do you want to evoke when people see your website, letterhead or business cards? Do you like a minimalist, reserved approach? Or do you want people to feel the whimsical nature of your creative side?
Developing your brand identity will define how people perceive your business, the type of customers you attract, and, in many ways, you.
You have a passion in life. Yay! But how do you turn it into a business? How do you structure your products or services? Or put a price on the value of your time? How do you determine what opportunities are worth the investment?
Together we can explore the dream you have for your business. From there, we can develop your business goals and strategy. We can talk through the evolution you hope to see with your business and how to prepare for future business growth.
It is a journey we will be on together. Let me be your biggest supporter!
Marketing is not "selling." This is a critically important point. So many people find the idea of "marketing" their business scary and intimidating. They don't want to pressure people, but that's not what marketing is about. At its core, it is connecting to your potential clients in a meaningful way. It's sharing your experience through images, colors and content.
Marketing is strategizing the best networking opportunities and using those opportunities to their fullest potential. It's a unique business card that makes an impression... it's a dramatic image on your home page that instantly draws people in. It's the thoughtful way you connect with people by telling your own story with authenticity.
It's just you, doing you... but, you know, as a business.
Designing your website is more than just picking colors and images...and providing a list of products and services. It involves translating your brand identity and personality to an online visual presence.
When prospective clients land on your home page, you want them to instantly get a feel for you and the type of business you have.
My goal is to capture your true nature and translate it to a visual medium using the perfect colors, fonts and imagery. (Because fonts matters... a lot.) In fact, there's a fun little video of Sarah Hyndman that shows the influence fonts have on an audience. Check it out!
Articles with images get 94% more views. Visual graphics and imagery enhance written content universally. Studies show that people remember 65% of the visual content that they see almost three days later. In comparison to about 10% of written content three days after it’s read. (For more nifty visual marketing info, check out this article.)
With all of the print and digital content available these days, you need to make your articles, blogs, social media posts and ads stand out. Graphic design can help by creating:
clean and welcoming design to your articles
info graphics for important points in written content
social media posts with stunning photography and easy to read fonts
advertisements that will capture the attention of your target audience
To better understand how graphic design work can enhance your written content or social media, contact Emily using the button below.